BAIC BJ40 C: Ukrainian Off-Roader with Chinese Character

Introduction

The BAIC BJ40 C is a compact frame off-road SUV from the Chinese brand BAIC Motor, debuting in 2023 as an updated version of the popular BJ40. This model inherits the military legacy of Beijing Auto Works (BAW), as its prototypes were initially developed for the People’s Liberation Army of China in the 2010s. The BJ40 later evolved into a civilian version, with the BJ40 C marking a step forward with modernized design and technology. In 2025, the vehicle is actively promoted in markets like Ukraine, where interest in affordable off-roaders is growing.

Often called the “Chinese Wrangler” due to its visual similarity to the Jeep Wrangler, the BJ40 C is smaller and more budget-friendly. It’s designed for young adventure enthusiasts aged 20–35 who seek a stylish, capable vehicle for off-road trips, as well as urban dwellers who appreciate its retro aesthetic. In this review on autochina.blog, we’ll dive into why the BAIC BJ40 C stands out, from its design to its specs, and whether it can compete with established brands in 2025.

Design and Exterior

The BAIC BJ40 C captivates with its retro design infused with modern touches, reminiscent of classic off-roaders. Its boxy body features vertical lines akin to the Jeep Wrangler, with a high hood and bold wheel arches. The front showcases a signature grille with seven vertical chrome slats, paired with round LED headlights that give it an aggressive look. A roof-mounted spare tire and rails enhance its adventurous vibe.

Wheels come in 17- or 18-inch sizes, depending on the trim, with tires optimized for off-road use. Color options include classics like black, white, and gray, alongside vibrant choices like red and blue metallic. In 2024, a matte finish and new bumpers were introduced, making the BJ40 C even more striking. Chrome accents on door handles and mirrors add a premium feel, though some critics find them excessive.

The design isn’t just aesthetic—it’s functional: approach (35°) and departure (28°) angles, plus short overhangs, make obstacle navigation easy. For more on automotive design trends, visit andreevwebstudio.com in the “Design and UX Solutions in the Automotive Industry” section. The BAIC BJ40 C blends nostalgia with modernity, making it unique in its segment.

Interior and Comfort

The BAIC BJ40 C’s interior impresses with simplicity and practicality, infused with retro charm. The cabin combines leather and fabric in base trims, while top versions feature perforated leather with contrast stitching. The center console houses a 10-inch touchscreen, complemented by a 7-inch digital cluster for the driver. Ambient lighting in three colors (red, blue, white) creates a cozy atmosphere.

Space accommodates five passengers, with ample legroom and headroom upfront, though the rear row may feel cramped for tall people on long trips. The 480-liter trunk expands to 1200 liters with the seats folded, ideal for expeditions. Noise insulation is average—comfortable on pavement but engine noise is noticeable off-road. Single-zone climate control is a compromise for this budget segment.

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Specifications and Engine

The BAIC BJ40 C is powered by a 2.0-liter turbo engine delivering 221 hp and 380 Nm of torque, paired with a 6-speed manual or 8-speed automatic transmission. A 2.3-liter variant offers 250 hp (380 Nm), available only with the automatic. Both engines support four-wheel drive with manual front-axle engagement.

Acceleration from 0 to 100 km/h takes about 8.5 seconds for the base engine and 7.5 seconds for the 2.3-liter, with a top speed of 180 km/h. Fuel consumption averages 10.5 l/100 km for the turbo engine and 11 l/100 km for the 2.3-liter. Dimensions (4350 x 1925 x 1865 mm) and a 2450 mm wheelbase ensure compactness, while a 210 mm ground clearance boosts off-road capability.

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Off-Road Capability and Performance

The BAIC BJ40 C is built for off-road challenges: a 210 mm ground clearance, 35° approach angle, and 28° departure angle handle steep slopes. Four-wheel drive with a low-range gear and rear differential lock ensures grip on sand, snow, or rocky terrain. Five driving modes (sport, eco, sand, snow, mud) adapt to conditions.

During an off-road test on a dirt trail, the suspension (dependent front, multi-link rear) managed uneven terrain, though it felt stiff in deep ruts. Hill descent and ascent assist functions simplify control. With a 65-liter tank, the range is around 600 km, suitable for short expeditions.

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Technology and Multimedia

The BAIC BJ40 C offers modern tech for its class. The 10-inch central touchscreen supports navigation, Apple CarPlay, and Bluetooth, with clear visuals. A 7-inch digital instrument panel displays key metrics, and a four-speaker audio system provides basic sound.

Assistance systems include ABS, EBD, stability control, and a rearview camera, standard for off-roaders in this range. Top trims add voice control, but OTA updates are not yet available. The BJ40 C’s tech is simple yet practical for active use.

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Safety

Safety in the BAIC BJ40 C relies on six airbags, ABS with EBD, and stability control. A rearview camera and parking sensors are standard, while top trims add blind-spot monitoring. The frame structure ensures durability, but no independent crash tests (e.g., Euro NCAP) are available.

BAIC’s internal tests suggest high resilience, but their objectivity is questionable. Owners praise its off-road sturdiness, with one noting, “It’s solid like a tank.” The BJ40 C meets average 2025 safety standards, though the lack of independent data raises concerns.

Prices and Trims

The BAIC BJ40 C comes in three trims: base (2.0 L, manual) at $25,000, mid-tier (2.0 L, auto) at $28,000, and top (2.3 L, auto) at $32,000. The base includes leather seats and a 10-inch screen, mid-tier adds a 360° camera, and the top trim offers a premium audio system and Nappa leather.

For budget buyers, the base model is ideal; for comfort, the top trim is recommended. The automatic suits urban use, while the manual is better for off-roading. Choose based on your priorities: cost or features.

Owner Reviews

Owners of the BAIC BJ40 C praise its design and capability. One said, “It hasn’t let me down off-road, looks like a Wrangler.” Another noted, “The cabin is cozy, but noise insulation is weak.” Drawbacks include high fuel consumption (10.5 l/100 km) and a cramped rear row.

The average rating is 4.1/5, indicating general approval. Some Ukrainian users mention service issues but appreciate the price. The BJ40 C is loved for its style and affordability.

Where to Buy and Order

The BAIC BJ40 C is available at BAIC dealers in Ukraine (since 2025 via importers), China, and the UAE. In cities like Kyiv or Odesa, dealerships are present, and online orders can be placed through BAIC’s official site. Platforms like maviart-adesign.com offer “Accessories and Tech for Cars” to enhance your BJ40 C.

For international test drives, check mavidi.online in the “SUV Rentals and Travel Abroad” section. Verify availability at local dealers or order directly through BAIC.

Comparison Table with Competitors

Analysis: The BAIC BJ40 C excels in price and style but lags behind the Wrangler in ground clearance (254 mm) and comfort. The Prado is more reliable with crash test data, while the Haval H9 offers more space. The BJ40 C is a budget-friendly off-roader with character.

Conclusion

The BAIC BJ40 C in 2025 is an off-roader that captivates with its retro design, off-road capability, and affordable price ($25,000–$32,000). It’s perfect for young enthusiasts seeking a stylish, practical vehicle for off-road or urban use. With a 210 mm ground clearance, four-wheel drive, and five driving modes, it’s competitive in its segment, though noise insulation and the lack of crash tests are drawbacks.

Despite this, the BJ40 C offers great value, outperforming the Haval H9 in style and trailing only the Jeep Wrangler in off-road prowess. It’s ideal for those who value uniqueness and aren’t afraid to explore new horizons. Want to learn more about Chinese off-roaders? Check out other reviews on autochina.blog!